The advent of the internet made globalisation possible, but at the same time, it also increased the competitiveness among businesses by many folds. Whether you are the owner of a small enterprise or a fortune 500 company, if the official website of your venture has a high bounce rate, then your experience will surely suffer in the form of low sales, decreased profits and a sharp decline in digital presence.
What Is The Bounce Rate?
According to experts associated with a leading firm here in the UK that offers professional SEO services, the percentage of online visitors leaving your company website without even bothering to visit its landing pages is known as bounce rate.
How To Reduce The Bounce Rate Of Your Business Website?
There are many ways to reduce the bounce rate of your business website, but according to veteran digital marketing experts associated with companies offering professional SEO services in the UK, the most effective steps business managers can take are as follows –
You Need To Figure Out Why Visitors Are Leaving Your Website Early
The moment a business manager witnesses that website visitors are leaving within moments after logging into the portal, they should figure out the reason behind this abandonment issue!
Maybe the layout of the e-store or official website is not user-friendly. Could it be that the content in your website is not doing justice to what your brand stands for? What if the promotional content your website showcases are outdated?
Finding answers to the questions mentioned above or figuring out the problems and then sorting them out one by one can help reduce your official website’s bounce rate.
If you have trouble, you can always hire a professional SEO company and let their experts look at your business website.
It Is Best To Revamp The User Experience Of Your Website From The Ground Up
The next step that you as a business manager can take is to hire a professional SEO company in your vicinity and let them revamp the User Experience factor of your official website from the ground up.
Why hire an SEO company?
A professional SEO company will have the resources, experience and skilled UX experts under their payroll. Furthermore, they will have the tools they would need to improve the overall User Experience of your business website.
On top of this, an SEO company will make sure that your brand’s website is packed with visual elements and information relevant to your company and the services/products it offers.
Put all of this together, and you will end up with an official website that has all the necessary ingredients to retain visitors and convert them into clients.
You Have To Make Sure That Your Website Is Responsive
You have to make sure your website is compatible with desktop and mobile devices. Hiring a professional SEO company can help in this matter. Let their developers optimise your business website to load into devices’ screens with varying input methods, screen resolutions and hardware specifications.
Another simple way to decrease the bounce rates of your business website is to hire an SEO company and let their developers take a look at the overall performance of your business website using A/B tests. For more details, consult with a respected SEO company in your vicinity.