Search Engine Optimisation is simply a group of strategies and schemes to improve the visibility of any website on search engines. Every SEO plan is divided into two sections, one is the on-page SEO and second part is the off-page SEO. For the former division, changes are made in the backend of the website. These include: addition of the sitemap, adding Metadata, making the design of the website user-friendly, enhancing internal website navigation, and much more to make certain that the website adheres to primary criteria of top search engines like the Google for higher rankings. On the other hand, the off-page SEO involves activities which are done on the website to improve rankings, hence boost daily traffic. These include link building, blogging, article posting, and many other proven activities.
As of matter of fact is, one can’t obtain overnight and precise results just by doing a few activities listed above, every single work of SEO takes time to nurture in good and long-term results. There is two type of SEO: Black Hat SEO- It is illegal by search engines to follow and may even harm your entire online reputation, White Hat SEO-It is the way of life for every freelance SEO Essex company, it comprises of all the tactics, which are accepted by search engines. However, one major difference between these types is the time taken to reflect results. With Black White SEO, you can achieve results in no time, whereas the second type is like slow and steady wins the race. And, this is what leverages us to commit any of the costly SEO mistakes.
A keyword, in simple terms, is a search query entered by the user in the search box of any search browse to obtain any sort of information, shop or do just about anything. For instance, if you consider buying Nike sports shoes, you probably searching for keyword something like “buy Nike Sports Shoes,” then a number of websites will appear in the form of a list. But, do you how the websites come up, against thousands of others in the line-up? It’s all because of the keyword relevancy when a user searches a particular query; the search engines analyse its database to propose websites for users having this keyword. However, here, probably doing a common mistake of stuffing your website with irrelevant keyword stuffing, instead of improving your website rankings, it probably is lowering it.
Content is King, said by “Bill Gates,” sometime back in the late 90s is proving to be true in 2018, with content dominating the online presence. One thing to be with clear with is that the duplicate content doesn’t work. Always use high quality, original content.
Skipping Title Tags & Meta Descriptions
Better optimise your website content or blog post by adding Meta data to it. This will help search engine to bring your website to the top.
In the end, This will help search engine to bring your website to the top, it is best to hire a freelance SEO Essex company.